To Be G Launches in Spring
The Gucci brothers, grandsons of the the Gucci founder, is launching their own bag line, To Be G, this Spring. The collection will feature the familiar Gucci print and will attempt to reinvent this in crocheted bags as well as “grandmother bags” as one of the brothers calls it and from this description, we’re guessing the new line will be trendier as opposed to the classic style of the original Gucci handbags.
Singling out a lily pattern from an original Liberty print as one of the defining leitmotifs for the bags, the flower is reinterpreted in different ways: crocheted with interwoven leather strips, laser-cut or colorfully printed for a more casual look. There are also a number of “grandmother bags,” as Guccio Gucci likes to call them — small and structured crocodile bags with a retro feel. Embroideries inspired by Spanish matador jackets were also on his desk — no doubt a reference to the country from which his companion, Nuria Rincon, hails. Rincon also works on the bags, while Alessandro Gucci is more focused on marketing and communication
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